terms of use

1. definitions

In these Terms, the following words have the following meanings:

• “Account” means the account you register to access the Service.
• “AI Models” means the artificial-intelligence and machine-learning models used to operate the Service, including our proprietary Prompt Engine and Story Architect, and third-party models such as Seedance, GPT Images and Nano Banana.
• “Assets” means the characters, products, locations, images, references and other creative materials you create, generate, upload or manage within a Project.
• “Inputs” means any prompts, text, briefs, product photographs, character references (cref), style references (sref), audio, files and other content you submit to the Service.
• “Output” means any storyboards, prompts, images, product cards, scenes, audio, videos and other content generated by the Service in response to your Inputs.
• “Project” means a workspace within the Service in which you organise Inputs, Assets, Output and exports.
• “User Content” means your Inputs and Assets, together with any other material you submit, store or transmit through the Service.

2. Eligibility and Accounts

2.1 Age and capacity

You must be at least 18 years old (or the age of majority in your jurisdiction) and able to form a legally binding contract to use the Service. The Service is intended for professional and business use and is not directed at children.

2.2 Registration

You must provide accurate and complete information when registering and keep it up to date. You are responsible for all activity that occurs under your Account.

2.3 Security

You are responsible for safeguarding your login credentials and for any use of your Account, whether or not authorised. You must notify us promptly at __@hubcontent.ai of any suspected unauthorised access.

2.4 Team and client access

If you invite collaborators or share a Project via a Client Link, you are responsible for ensuring those persons comply with these Terms and for the consequences of the access you grant them.

3. service

The Service is an AI-assisted creative studio that helps you plan, generate, assemble and export short-form video and related content. Depending on your plan, the Service may include the following stages:

• a Dashboard for creating and managing Projects, with cloud storage and synchronisation;
• Story Architect, an AI interview tool that helps you develop a creative concept and that may analyse an uploaded product image;
• Script to Prompt, which converts a concept into a storyboard and a structured generation prompt by means of our Prompt Engine;
• Assets, where you create and manage Characters, Products and Locations (including product enhancement, angle generation and product cards) using AI Models;
• Studio, where scenes are generated, regenerated and versioned, timings are managed, audio is edited and the video is assembled; and
• Export, including download of the finished video and generation of a public Client Link.

3.1 Changes to the Service

The Service is under active development. We may add, modify, suspend or discontinue any feature, model, stage or integration at any time. We will use reasonable efforts to give notice of material adverse changes to paid features.

3.2 Beta features

Features identified as beta, preview or experimental are provided “as is”, may be changed or withdrawn, and are excluded from any service commitments.

3.3 Compute and fair use

Generation consumes computing resources. We may apply rate limits, queueing, generation quotas or credit systems, and may apply reasonable measures to prevent excessive, automated or abusive use that degrades the Service for others.

4. Plans, Fees and Payment

4.1 Fees

Access to paid plans, generation credits and certain features requires payment of the fees stated at the point of purchase or on our pricing page. Platform and compute costs may be charged on a subscription, usage, credit or per-Project basis.

4.2 Billing

By purchasing a paid plan you authorise us and our payment processors to charge your chosen payment method for all applicable fees, including recurring fees for the renewing term, until you cancel.

4.3 Taxes

Fees are exclusive of VAT and other taxes, which will be added where applicable. You are responsible for all taxes other than taxes on our income.

4.4 Price changes

We may change our fees on notice. Changes take effect at the start of your next renewal term. Continued use after the change takes effect constitutes acceptance.

4.5 Non-payment

If a payment fails or is overdue, we may suspend or downgrade your Account and restrict access to Projects and exports until amounts are paid.

5. Refund and Cancellation Policy

5.1 Cancellation

You may cancel a subscription at any time from your Account settings or by contacting __@hubcontent.ai. Cancellation stops future renewals; it does not retroactively cancel the current term.

5.2 Effect of cancellation

Unless stated otherwise, cancellation takes effect at the end of the current billing period. You retain access to paid features until then. We do not provide pro-rated refunds for the unused portion of a paid term.

5.3 Consumed credits and generations

Generation credits and compute that have been used, and Output that has been generated, are non-refundable, because the corresponding computing resources have already been irrevocably expended on your behalf.

5.4 Unused credits

Unless a credit pack expressly states an expiry, purchased generation credits remain available for use within your subscription term. Expired or forfeited credits are not refundable or exchangeable for cash.

5.5 Statutory withdrawal (consumers)

Where you contract as a consumer and a mandatory right of withdrawal or “cooling-off” period applies (for example, the 14-day right under EU/EEA consumer law), you may withdraw within that period. However, by purchasing and starting to use the Service or generation credits during the withdrawal period, you expressly request immediate performance and acknowledge that you lose the right of withdrawal once the digital service has been fully supplied or credits have been consumed.

5.6 Discretionary refunds

We may, at our sole discretion and without creating any obligation to do so, grant a refund or credit in cases of duplicate charges, prolonged Service unavailability attributable to us, or other exceptional circumstances. Refund requests should be sent to ____@hubcontent.ai within 14 days of the charge.

5.7 Chargeback

If you initiate a chargeback or payment dispute in bad faith, we may suspend your Account and pursue the disputed amounts together with reasonable costs.

6. User Content, Inputs and Uploads

6.1 Your responsibility

You are solely responsible for your User Content and for ensuring that you hold all rights, consents, licences and permissions necessary to submit it to the Service and to generate Output from it.

In particular, you represent and warrant that, for all Inputs (including product photographs, character references and style references) you submit, you have:

• all rights in any trademarks, logos, packaging, product designs, artwork and other intellectual property depicted;
• the written consent of any identifiable individual whose name, image, voice or likeness appears or is referenced, for the uses contemplated by the Service; and the right to grant us the licence in clause 6.2.

6.2 Licence to us

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, process, transmit, display and create derivative works from your User Content solely to the extent necessary to operate, provide, secure and improve the Service, to generate Output for you, and to make Client Links available where you choose to publish them. This licence ends when you delete the relevant User Content, subject to clause 13.4 and reasonable backup retention.

6.3 Model training

We do not use your private User Content to train foundation AI Models for unrelated third parties except as described in, and to the extent permitted by, the Privacy Policy. Third-party AI Models you choose to use are subject to their own providers’ terms (see clause 11).

6.4 Removal

We may remove, disable or refuse to process User Content that we reasonably believe violates these Terms, infringes rights, or exposes us or others to liability.

7. Intellectual Property

7.1 Our IP

The Service, including its software, models, Prompt Engine, user interface, design, text and trademarks (including the hubcontent name and logo), is owned by us or our licensors and is protected by intellectual-property laws. Except for the rights expressly granted here, we reserve all rights.

7.2 Licence to you

Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business or professional purposes.

7.3 Output

As between you and us, and subject to clause 7.4 and the rights of third parties, we assign to you all rights we may have in the Output generated for you, so that you may use, reproduce, modify and commercially exploit that Output. This assignment is conditional on full payment of the fees applicable to the relevant generation.

7.4 Limits on Output rights

Limits on Output rights. You acknowledge that: (a) identical or similar Output may be generated for other users and we make no exclusivity guarantee; (b) Output generated using third-party AI Models is also subject to those providers’ terms; and (c) Output may incorporate or resemble pre-existing materials in which third parties hold rights - see the AI / Content Output Disclaimer in clause 8.

7.5 Feedback

If you send us suggestions or feedback, you grant us a perpetual, irrevocable, royalty-free licence to use it without restriction or obligation to you.

8. AI / Content Output Disclaimer

The Service generates Output using artificial-intelligence and machine-learning models, including third-party AI Models. You acknowledge and agree to the following in relation to all Output.

8.1 No accuracy guarantee

AI-generated Output is probabilistic. It may be inaccurate, incomplete, inconsistent, contain artefacts or errors, or fail to reflect real-world facts, products or persons. 'Enhance Product', angle generation and similar features may alter the appearance, colour, proportions or detail of a real product. You must independently review and verify all Output before any use.

8.2 No advice

Output does not constitute professional, legal, financial, medical or advertising-compliance advice, and must not be relied upon as such.

8.3 No originality or non-infringement guarantee

We do not warrant that Output is original, unique, or free of third-party copyright, trademark, design, publicity, privacy or other rights. Similar Output may be produced for others.

8.4 Your clearance obligation

You are solely responsible for reviewing Output and for obtaining any rights, consents, licences or clearances required before using it.

8.5 Advertising and consumer law

Where Output is used in marketing or advertising, you are responsible for ensuring it is truthful, not misleading, and compliant with all applicable advertising, consumer-protection and platform rules.

8.6 Copyright status of Output

The legal status and protectability of AI-generated content varies by jurisdiction and may be uncertain.

8.7 No liability for reliance

To the maximum extent permitted by law, we are not liable for any loss or damage arising from your use of, or reliance on, any Output.

9. acceptable use

You must not, and must not permit any other person to, use the Service to:

• infringe, misappropriate or violate any intellectual-property, publicity, privacy or other right of any person
• upload images of, or generate content depicting, an identifiable individual without that individual's consent, or create deceptive 'deepfake' or impersonation content of real persons
• depict or imitate a third party's product, brand, trademark or trade dress that you are not authorised to use, or create content that is deceptive, fraudulent or misleading
• create content that is unlawful, defamatory, harassing, hateful, sexually explicit, that sexualises minors, or that promotes violence, self-harm or illegal activity
• generate political disinformation, election manipulation, or content that impersonates a real person or organisation in a misleading way
• reverse engineer, decompile, scrape, or attempt to extract the underlying models, weights, prompts or source code
• circumvent rate limits, quotas, security or access controls, or use bots or automated means except through a documented API we provide
• resell, sublicense or provide the Service to third parties except as expressly permitted by your plan
• transmit malware, or interfere with or disrupt the integrity or performance of the Service

9.1 Enforcement

We may investigate suspected violations and may remove content, suspend or terminate Accounts, and report unlawful activity to authorities

10. client links and public sharing

10.1 Public access

A Client Link generates a publicly accessible page that allows anyone with the link to view the relevant Project Output without access to the editor. You are responsible for deciding what to publish and with whom you share the link.

10.2 No confidentiality of published content

Content made available through a Client Link is not confidential. Do not publish content you are not entitled to disclose.

10.3 Disabling links

You may disable a Client Link at any time, but cached or downloaded copies obtained by recipients while the link was active may persist outside our control.

11. third-party services and ai models

The Service integrates third-party AI Models and other services, including (without limitation) Seedance, GPT Images and Nano Banana, and third-party hosting, storage, analytics and payment providers. Your use of features powered by these providers may be subject to their respective terms and policies, including content and acceptable-use rules. We do not control and are not responsible for third-party services, and their availability, behaviour and pricing may change. Where a third-party model imposes restrictions on permitted inputs or outputs, those restrictions apply to your use of the corresponding feature.

12. confidentiality

Each party may receive non-public information of the other. The receiving party will use such information only to exercise its rights and perform its obligations under these Terms, and will protect it using reasonable care. This clause does not apply to information that is public, independently developed, or rightfully obtained from a third party, or to disclosures required by law.

13. term and termination

13.1 Term

These Terms apply from when you first access the Service and continue until your Account is terminated.

13.2 Termination by you

You may stop using the Service and close your Account at any time, subject to the Refund and Cancellation Policy.

13.3 Termination or suspension by us

We may suspend or terminate your access immediately if you breach these Terms, fail to pay, create risk or legal exposure, or if required by law; and otherwise on reasonable notice.

13.4 Effect of termination

On termination, your licence to use the Service ends. We may delete your Projects, Assets and Output after a reasonable period. You are responsible for exporting any content you wish to keep before termination. Clauses intended to survive (including 5, 7, 8, 14–18) survive termination.

14. disclaimer of warranties

To the maximum extent permitted by applicable law, the Service and all Output are provided 'as is' and 'as available', without warranties of any kind, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy and uninterrupted or error-free operation. We do not warrant that the Service will meet your requirements or that defects will be corrected.

15. limitation of liability

15.1 Excluded losses

To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for loss of profits, revenue, goodwill, data, or content, or for the cost of substitute services, however arising.

15.2 Liability cap

To the maximum extent permitted by law, our total aggregate liability arising out of or relating to the Service and these Terms will not exceed the greater of (a) the total fees you paid to us for the Service in the three (3) months immediately preceding the event giving rise to the claim, and (b) USD 100.

15.3 Exceptions

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud or for death or personal injury caused by negligence.

15.4 Output

Without limiting clause 8, we have no liability for any third-party claim arising from your use of Output, which is governed by clauses 8 and 16.

16. indemnification

You will indemnify, defend and hold harmless hubcontent and its officers, employees and affiliates from and against any claims, damages, liabilities, costs and expenses (including reasonable legal fees) arising out of or related to: (a) your User Content; (b) your use of the Service or Output; (c) your breach of these Terms or of any law; or (d) your infringement or violation of any third-party right, including any claim that your Inputs or your use of Output infringe intellectual-property, publicity or privacy rights

17. changes to these terms

We may update these Terms from time to time. If we make material changes, we will provide reasonable notice (for example, by email or in-product notice) before they take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree, you must stop using the Service.

18. governing law and dispute resolution

18.1 Governing law

These Terms and any dispute arising out of or in connection with them are governed by the laws of the Emirate of Dubai and the federal laws of the United Arab Emirates.

18.2 Jurisdiction

Subject to clause 18.3, the courts of Dubai, United Arab Emirates have exclusive jurisdiction.

18.3 Arbitration (optional)

The parties may agree, or these Terms may specify, that disputes are finally resolved by arbitration administered by the Dubai International Arbitration Centre (DIAC) seated in Dubai, conducted in English by one arbitrator. Where arbitration applies, it replaces the court jurisdiction in clause 18.2

18.4 Mandatory consumer rights

If you are a consumer, you may benefit from mandatory provisions of the law of your country of residence; nothing in these Terms removes protections that cannot be waived by agreement.

19. general

19.1 Entire agreement

These Terms and the Privacy Policy are the entire agreement between you and us regarding the Service and supersede prior agreements on that subject.

19.2 Assignment

You may not assign these Terms without our consent. We may assign them to an affiliate or in connection with a merger, acquisition or sale of assets.

19.3 Severability

If any provision is held unenforceable, the remaining provisions remain in full force, and the unenforceable provision will be modified to the minimum extent necessary.

19.4 No waiver

Our failure to enforce a provision is not a waiver of our right to do so later.

19.5 Force majeure

We are not liable for any failure or delay caused by events beyond our reasonable control, including outages of third-party AI Models, hosting or connectivity.

19.6 Notices

We may give notices by email to your Account address or by in-product notice. Legal notices to us must be sent to legal@hubcontent.ai

19.7 Relationship

Nothing in these Terms creates a partnership, agency or employment relationship between the parties.

20. contact

Content Hub AI Consultancies L.L.C.

Registered office: Dubai, United Arab Emirates.

• General / legal: ___@hubcontent.ai
• - Billing: ___@hubcontent.ai
• - Security: ___@hubcontent.ai